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Resume

Education

COOP Careers | Digital Marketing Fellow

August 2024 -January 2025

  • Engaged in a 16-week apprenticeship program, acquiring expertise in SEO writing, SEM Ads, Facebook/Instagram Ads, LinkedIn ads, Programmatic ad buys, media planning, campaign strategy, and reporting. 

  • Hands-on mastery of digital marketing platforms, communication/presentation training, networking, and client work with actual companies. 

University of California Berkeley

August 2019 -August 2024

  • Bachelor of Arts in Social Welfare 

  • Focus on Community Public Health

  • Relevant courses: Community Public Health, Berkeley Busines Changemakers, & Health Policy Management

UCEAP | Accent Global, Florence, Italy 

January 2024 -May 2024

  •  Italian Language & Entrepreneurship 

  • Relevant coursework: Entrepreneurship, Media & Marketing in Fashion 

USC Marshall School of Business | Business to Bridges Program

August 2018- Decemeber 2018

  • Completed a 10-week specialized training program to build the capacity of disadvantaged businesses to grow and expand capabilities to access new markets.

  • Designed a sample business plan and effectively pitched it to cohort members.

  • Learned and executed a branding plan and social media strategy for a local business.

Skills
& Expertise

● Certifications: Google Search Ads, Google Measurement, SEO Certified Hubspot, SEO Principles Semrush 

● Software: Adobe Creative Cloud, Microsoft Suite, Google Suite, Canva, WordPress, CapCut, and Squarespace. 

● Skills: Bilingual in Spanish, media strategy, audience targeting, media planning, email marketing, and client presentations. 

● Social Media Management: Twitter, YouTube, Instagram, TikTok, and Facebook 

Work
Experience

Assoc. Media Planner | WPP, Universal Pictures Theatrical

March 2025- Present

● Assoc. Media Planner supporting Universal Pictures theatrical campaigns across digital and linear channels, contributing to integrated media plans for films with budgets exceeding $25M. 

●Partner with strategy, creative, ad operations, and external media vendors to plan, traffic, and execute high-visibility theatrical campaigns tied to box office performance.

●Help execute high-impact, culturally relevant media moments designed to drive mass awareness, audience engagement, and measurable box office performance

●Monitor in-flight performance and delivery, providing optimization insights, pacing updates, and post-campaign reporting aligned with KPIs and sales outcomes

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Communications & Programs Assoc. | California Medical Coalition

Jan 2025- Present

​● Manage social media, newsletters, and web content, including sourcing, editing, and advising on design and structure​

●Track strategic communications project deliverables, survey outreach, and stakeholder engagement for the Othering and Belonging Institute

●Contribute original writing and analysis for published materials based on convenings and research collaborations​

●Offer strategic input on survey design, outreach, and broader communications 

 Social Media Manager | Freelance 

July 2022-Present

● Plan, develop, and publish original social media content, growing Instagram followers from 500 to 24,000 while maintaining brand consistency. Aligned efforts with brand initiatives to enhance digital presence and customer engagement. 

● Oversee and tailor YouTube content to audience preferences and platform trends, resulting in over 50,000 views. Ensure brand consistency and optimized digital outreach to elevate campaign efficiency. 

● Managed the online launch of the client’s book, implementing e-commerce functionality and strategic optimizations that increased website sales by 35%. 

Marketing Communications Coordinator | Freelance 

June 2023-Present

● Boosted client’s media presence by liaising with editors to secure a feature in LA Voyage Magazine, resulting in a second invitation and enhanced brand visibility. 

● Translated interview copy from Spanish to English, ensuring accuracy, cultural relevance, and professional tone for publication. 

● Support media interviews for a client's book launch at Mexico's International Book Fair, ensuring seamless scheduling and promotion to maximize visibility and audience engagement. 

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