Projects
Lead Digital Associate Media Planner – Film Campaigns
I serve as the digital lead for high-impact activations across major film campaigns. Most recently, on Reminders of Him, I was the primary driver of digital execution, ensuring all elements of the campaign were launched effectively and optimized in real time.
In my role, I regularly develop and contribute to client-facing materials, which has strengthened my ability to think and communicate with a client-centered mindset. I collaborate closely with social, search, and programmatic teams to optimize media placements, ensuring campaigns are both efficient and performance-driven. I also support planning and strategy during the initial phases, helping shape the overall direction and approach.
A key focus of my work is identifying opportunities to reach multicultural audiences. I consistently highlight ways to better connect with Hispanic demographics, aligning campaign strategies with cultural insights to drive more meaningful engagement and impact.
Marisol Tafolla, Personal Branding
I partnered with Marisol to take her personal brand to the next level. From designing her brand identity to optimizing her YouTube channel, resulting in a significant boost in subscribers and views.To further establish her credibility, I helped secure two feature articles in Voyage Magazine, amplifying her authority and visibility. The result: a cohesive, compelling brand that resonates with audiences across platforms.
Youtube Channel management, content creation, and video editing.
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Everyone's Harvest, Google Ads
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Non-profit client with a Google Ads grant of $10,000.
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Promoting a new location and a new open enrollment program.
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Published for ads: two in English & two in Spanish with an initial budget of $5,000.
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Anticipated clients' need for extra support after our time together.
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Created an educational handbook for clients' point of reference for future Google Ads.
